In the real estate industry, customer service is everything. It could be the difference between landing future referrals and losing out on repeat clients. With people more connected to industry information than ever before, including the state of the economy, interest rates, supply chain’s effects on pricing, inventory availability and more, knowing how to serve those clients is more important than ever.
I will discuss some ways agents can personalize their approach to customer service and potentially open the door to more referrals, and continued lead generation.
Be Transparent
In today’s real estate climate, with houses flying off the market faster than ever, it’s important to be as honest and upfront with your clients as possible. This means setting fair expectations right from the start.
One important way agents can create trust with clients is to assure each side of the transaction’s needs is attended to. Be sure to familiarize buyers with the current inventory, average home price, activity and the overall process they’re about to experience. With sellers, work with them on presentation and marketing for their property and give them a realistic picture of their home’s value. These are the essentials of creating confidence with your clients, a vital part of being a transparent realtor.
Be Proactive
Exceptional real estate agents don’t just sit and wait for their clients to reach out with a question. They need to be proactive and anticipate client needs, especially in a time like this with limited inventory and a competitive marketplace.
Agents need to ask questions to truly understand where their client is coming from. Are they looking to purchase a new home because they need additional living space for an elderly parent? Are they looking to sell because they are going through a divorce? Going above and beyond to understand your client boosts trust between buyer/seller and agent and adding a personal touch to the process can potentially help you gain more leads through valuable word-of-mouth referrals.
Follow Up
In today’s fast-paced real estate market, time is of the essence. Homes sell in a matter of days and sometimes even hours. To be successful in this market, agents need to follow up on leads fast and stay in contact with clients and potential clients as much as possible.
Providing great customer service makes a great impact on your clients and therefore can improve your reputation and boost your name recognition in the marketplace. When you stay in contact with your clients, anticipate their needs, and address their concerns in a timely manner, you set yourself up for success in an industry that hinges on impactful ongoing relationships. Real estate is a layered industry and requires agents to play many different parts, but providing exceptional customer service is one aspect that will always be essential.
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