Circle prospecting is a powerful strategy that helps real estate professionals generate new leads by contacting homeowners in a specific area after a home sale. When a house sells in a neighborhood, it sparks curiosity and interest among nearby homeowners, making it the perfect time to connect and start meaningful conversations.
Why Circle Prospecting Works
- Taps into local curiosity – Neighbors want to know the details of a sale.
- Builds credibility – You position yourself as the go-to agent in the area.
- Creates future sellers – Homeowners considering selling may be inspired to take action.
- Leverages momentum – One sale often leads to more as property values shift.
How to Effectively Use Circle Prospecting
1. Do Your Research
Before reaching out, gather key details about the sale:
✔ Final sale price
✔ Days on market
✔ Any multiple offers or market trends
✔ How it compares to other homes in the area
This information helps frame your conversation and demonstrate your expertise.
2. Choose Your Outreach Method
There are multiple ways to connect with homeowners:
📞 Phone Calls – Direct and personal. Use a friendly, conversational tone.
📬 Postcards or Mailers – Great for branding and passive engagement.
🚪 Door-Knocking – If comfortable, this method can be highly effective for personal connections.
📧 Emails – If you have permission, emails can provide valuable market insights.
3. What to Say (Sample Script)
“Hi [Homeowner’s Name], I’m [Your Name] with [Your Brokerage]. I wanted to share some exciting news—your neighbor’s home at [Address] just sold for [Sale Price]! With the current demand, many buyers are still looking for a home in this area. Have you thought about selling or do you know anyone in the neighborhood who might be interested?”
This approach is natural, informative, and invites conversation.
4. Offer Value, Not Just a Sales Pitch
Provide helpful market insights:
✅ How the sale impacts neighborhood home values
✅ Current buyer demand in the area
✅ A free home value assessment
5. Follow Up and Stay Top of Mind
Not every homeowner will be ready to sell immediately, but staying in touch keeps you first in line when they are. Add them to your database and provide regular market updates.
Circle prospecting is a long-term strategy that builds relationships and establishes you as the expert in your market. By offering value and staying consistent, you can turn one home sale into multiple opportunities.
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