Making the Most of Your 30 Minutes: Top Prospecting Activities for a Hectic Day

We’ve all had those days. You start out with every intention of powering through, and then—bam!—life decides otherwise. The kids are suddenly home sick, your calls take twice as long as expected, and the to-do list just keeps growing. But here’s the thing: even on days like these, you can still get in a quick, impactful 30 minutes of prospecting. All it takes is a little focus and a game plan.

Here are my top three activities to maximize those 30 minutes of prospecting time:

1. Reach Out to Warm Leads First

Let’s face it: going for the low-hanging fruit makes sense when time is short. Your warm leads are those who have shown interest in working with you, but haven’t yet committed. They may have reached out with questions, scheduled an initial consultation, or interacted with your recent email. These people are already considering their options, so reaching out to them might be just the nudge they need to move forward.

Here’s a tip: Use a personalized, friendly email or quick phone call. Keep it short, relatable, and focused on helping them make a decision. And who knows—sometimes a little genuine check-in during a hectic day can be the most effective of all.

2. Leverage the Power of Social Media

If you’re short on time, social media can be a goldmine. Dedicate 10 minutes to connecting with your followers, responding to comments, or sharing a relevant article or tip that speaks to your expertise. Comment on a few posts from potential clients or those in your network to stay on their radar. It’s a casual way to show up authentically without getting bogged down in time-consuming tasks.

Quick idea: Post a quick story or update related to your workday—maybe the “day didn’t go as planned” anecdote! People love seeing the human side of you, and it can help build trust and connection.

3. Send Three Targeted Follow-Up Messages

Don’t underestimate the power of a well-timed follow-up. Pick three prospects who you haven’t heard from in a while, or who you know are in the decision-making phase. This could be a quick check-in email or even a personalized message with a valuable resource that’s relevant to them. Remind them you’re there to help when they’re ready to move forward, and let them know you’re keeping them in mind.

Make it count: Your follow-up doesn’t have to be a hard sell. Sometimes, it’s as simple as a “just checking in” or “thought you might find this useful” note. The key is to stay consistent and show them you’re invested in their success.

So, even on those “life happened” days, a little focus goes a long way. By zeroing in on warm leads, taking advantage of social media, and sending a few intentional follow-ups, you’ll make sure your day ends with a productive edge. And remember, every bit counts—even if it’s only 30 minutes!

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