As the year winds down, it’s tempting to ease off the gas pedal. The holiday buzz, endless “Year in Review” lists, and cozy nights by the fire can lull even the most driven among us into a state of semi-hibernation. But let me remind you of this: those last few weeks of the year are golden opportunities. Sticking to consistent actions now can set the stage for a thriving new year.
Why Consistency Matters
Think of it like running a race. You don’t stop before the finish line, right? Momentum builds as you maintain steady strides. Whether it’s prospecting, following up with clients, or refining your systems, every small action compounds over time.
I once wrapped up December feeling like I’d “earned” a break. Guess what happened in January? Crickets. Momentum is like a snowball—you stop rolling it, and it stops growing.
Three Tips to Stay the Course
1. Set Bite-Sized Goals
The holidays can overwhelm the best of us. Between shopping, baking, and dodging Aunt Linda’s 500th fruitcake, your time is stretched thin. So, shrink your to-do list. Focus on two or three actions that move the needle—think client check-ins or refining a marketing email.
Funny story: One December, I decided to completely overhaul my CRM. Spoiler alert—it was a disaster. Start small, my friends.
2. Schedule “Work Wins” Around Holiday Joy
Block out time for work, but don’t forget to enjoy the season. If you know you’ll be at a holiday party in the evening, set aside a productive morning to focus on prospecting. Balance is key.
Last year, I made a deal with myself: 10 prospecting calls before I touched a single gingerbread cookie. Guess who had the most productive December ever?
3. Lean on Gratitude
As the year ends, gratitude becomes a powerful tool. Reach out to your clients with a genuine “thank you.” Whether it’s a heartfelt email, a handwritten note, or a quick call, showing appreciation strengthens relationships—and keeps you top of mind.
One year, I sent thank-you notes to all my clients with a fun winter survival kit. Not only did it bring smiles, but it also resulted in three referrals. Gratitude pays!
The Long Game
Remember, smart prospecting is a marathon, not a sprint. By sticking with consistent actions now, you’ll start the new year ahead of the game while everyone else scrambles to catch up.
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