In sales and real estate, success isn’t about waiting for opportunities—it’s about creating them. The old saying, “The squeaky wheel gets the grease,” holds true in prospecting. Those who follow up consistently, stay visible, and remind potential clients of their value are the ones who win business.
Being the “squeaky wheel” doesn’t mean being annoying; it means being persistent, present, and valuable. Here’s how to do it effectively.
1. Follow Up Relentlessly (But Professionally)
Most deals aren’t won on the first contact. Many prospects need multiple touchpoints before they make a decision. If you’re not following up, you’re leaving business on the table.
- Have a system – Use a CRM to track follow-ups and set reminders.
- Stay top of mind – A quick check-in email, a market update, or a personalized note keeps you visible.
- Be patient but consistent – People buy when they’re ready, not when you are.
2. Offer Value, Not Just Reminders
No one wants to be chased by someone just asking for business. Instead of just following up with, “Are you ready to move forward?” provide something helpful:
- Market trends and insights
- A relevant case study or success story
- Solutions to a pain point they mentioned
When you provide value, your persistence is welcomed—not ignored.
3. Be Bold and Confident
Many salespeople stop too soon, fearing they’ll be a bother. But the truth is, those who stay in the game longer, win. Confidence is key. If you believe in your service, you have a duty to follow up.
- Don’t be afraid to call again.
- Don’t assume silence means no—it often means “not yet.”
- Keep showing up, because when they’re ready, they’ll remember you.
Being the squeaky wheel in smart prospecting isn’t about being pushy—it’s about being consistently valuable, confidently persistent, and always present. The agents who follow up, follow through, and stay visible are the ones who close the deals.
Don’t fade into the background. Stay front and center—and get the grease. 🚀
Looking to be part of our Real Estate Expansion Team or referral network? Fill in the form below, and let’s start a conversation about how we can collaborate. Your referrals are important to us, and we value the potential of growing our network with like-minded professionals. We’re excited to connect with you!
Your message has been sent
Smart Prospecting® 