Smart Prospecting – The Power of Showing Up

In business—and especially in real estate—there’s one trait that consistently separates the successful from the struggling: showing up. Not once, not twice, but over and over again. Even when you’re tired. Even when you’re discouraged. Even when it feels like nothing is happening.

Some days, your greatest victory is simply choosing not to give up.

It might not feel glamorous. You may not have closed a deal, gained a new client, or booked a big showing—but you showed up. You made your calls. You followed up on leads. You stayed in the game.

Persistence can move mountains.

Clients don’t always remember who sent them the flashiest marketing piece, but they do remember who kept in touch, who was reliable, and who made the effort. That consistency builds trust—and trust builds business.

So don’t underestimate the power of one more call, one more note, one more visit. Even when it feels like it’s not working, your effort is compounding behind the scenes.

Because in the end, the agents who win aren’t always the most talented or the most outgoing—they’re the ones who keep showing up.

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Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. “Rotella’s philosophy is astonishingly simple…his success rate…is phenomenal” (The New York Times). Now, for the first time, he’s distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone, from businesspeople to athletes to parents.

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