Don’t Forget Your Database

When we think about generating new business, it’s easy to look outward—new leads, new ads, new ideas. But what if your next deal is already in your phone, inbox, or CRM? Your database isn’t just a list—it’s a living, breathing network of relationships that you’ve already built. The smart prospector knows not to overlook this powerful tool.

Sort Your Database into Categories

Organizing your database helps you focus your efforts. Here’s a simple way to do it:

• Raving Fans – These are your champions. People who have referred you business or are most likely to. They trust you and speak highly of you. Stay in close touch with them—invite them for coffee, send updates, give gratitude often.
• Fans – These are past clients who had a great experience. They may not refer as often as your A Network, but they’re happy to recommend you when asked. Keep nurturing those relationships.
• Network – The people you know, like, and would stop to chat with if you saw them at the grocery store. They might not be ready to buy or sell, but they could become clients—or connect you to someone who is.

Why It Matters

You’ve already done the work to build these relationships—don’t let them fade. A quick text, a handwritten note, a check-in email, or even a helpful article can remind them you’re still there and still the go-to pro when it comes to real estate.

You don’t always need more leads—you need to work smarter with the ones you already have.

Ideas adopted from the Ninja Selling Book…

Looking to be part of our Real Estate Expansion Team or referral network? Fill in the form below, and let’s start a conversation about how we can collaborate. Your referrals are important to us, and we value the potential of growing our network with like-minded professionals. We’re excited to connect with you!