Relationships are everything. One simple, powerful way to stay connected with past and future clients? Wish them a happy birthday.
It might sound basic—but done consistently and sincerely, this small gesture keeps you top-of-mind in a way that feels warm, personal, and genuine.
And the best part? Facebook makes it easy.
Why Birthdays Matter in Real Estate
Your business thrives on trust, connection, and personal relationships. People want to work with someone who sees them as more than a transaction. Wishing someone a happy birthday says:
- “I remember you.”
- “You matter.”
- “I care about more than just business.”
Even if they’re not ready to buy or sell, you’re planting seeds for future referrals and repeat business.
How to Use Facebook for Birthday Prospecting
- Check Daily Notifications
Each morning, look at your Facebook birthday list. It takes less than a minute. - Go Beyond “Happy Birthday”
Instead of just “HBD,” add a sentence or two:
“Happy Birthday, Jess! I hope you’re celebrating big today. You deserve it!”
If they were a past client, mention the connection:
“Hope you’re loving your place on Maple Street—happy birthday!”
- Send a DM or Voice Message
Even more personal: send a quick voice message or direct message. It’s unexpected and memorable. - Use It as a Touchpoint
If the birthday opens up a conversation, ask how things are going. No pressure, no pitch—just connection.
Use a CRM or Calendar
Don’t rely only on Facebook. Add birthdays to your CRM, phone, or Google Calendar. That way, even if someone leaves social media, you’ll still be able to reach out.
Smart prospecting isn’t about spamming your list. It’s about showing up in ways that feel authentic and consistent.
A birthday wish is a simple, sincere way to say, “I’m still here—and I still care.”
And in real estate, that’s what people remember.
Looking to be part of our Real Estate Expansion Team or referral network? Fill in the form below, and let’s start a conversation about how we can collaborate. Your referrals are important to us, and we value the potential of growing our network with like-minded professionals. We’re excited to connect with you!
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