In real estate, it’s easy to get pulled in multiple directions—marketing, client calls, showings, contracts, and more. Without focus, you risk spinning your wheels without moving forward. That’s where the Wheel of Focus comes in—a simple yet powerful way to visualize and organize the most important areas of your prospecting efforts.
Think of your business like a wheel. Each spoke represents a key activity that keeps your momentum steady and balanced:
- Lead Generation – Making consistent calls, sending emails, and networking.
- Follow-Up – Nurturing existing leads with thoughtful touches and reminders.
- Client Care – Providing exceptional service that builds referrals and repeat business.
- Education – Staying up to date on market trends and sharpening your skills.
- Self-Care – Protecting your energy and focus so you can show up strong every day.
If one spoke is weak or neglected, the wheel doesn’t roll smoothly. You may feel “stuck” or exhausted from pushing harder than you should. But when each spoke is strong, the wheel turns with momentum, helping you move toward your goals with less resistance.
Smart prospecting is about more than just activity—it’s about balance. By keeping your Wheel of Focus strong in every area, you’ll find consistency, results, and the confidence to keep moving forward.
Where could you strengthen a spoke on your wheel today?
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