Tag Archives: smart

During the National Championship game last night, the announcers said Michigan’s quarterback, JJ McCarthy brushes his teeth with his left hand. The reason? To engage both hemispheres of the brain, a practice that aligns surprisingly well with the principles of smart prospecting in the business world.

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1. Leveraging the Power of Neuroplasticity: McCarthy’s choice to brush his teeth with his left hand reflects an understanding of neuroplasticity, the brain’s ability to reorganize itself by forming new neural connections. In the context of smart prospecting, embracing neuroplasticity can lead to more agile thinking and enhanced problem-solving skills, creating new pathways to success.

2. Forcing the Brain to Adapt: Just as McCarthy deliberately challenges his brain by using his non-dominant hand, smart prospecting involves pushing ourselves out of comfort zones. Embracing new methodologies, technologies, and approaches forces our professional brains to adapt, fostering a culture of continuous learning and innovation.

3. Building and Strengthening Neural Pathways: The act of brushing teeth with the left hand is a cognitive workout, building and strengthening neural pathways. Similarly, in smart prospecting, consistent efforts to learn, adapt, and apply new strategies contribute to the growth and fortification of our cognitive abilities, creating a more resilient and resourceful approach to business challenges.

4. Expanding Perspectives in Smart Prospecting: Challenging the brain with tasks like left-handed tooth brushing expands cognitive perspectives. In smart prospecting, embracing diverse viewpoints, incorporating data-driven insights, and understanding customer behaviors from different angles can lead to more effective and innovative prospecting strategies.

5. A Lesson in Smart Prospecting: McCarthy’s unconventional habit serves as a reminder that small, intentional actions can have profound effects. In smart prospecting, adopting a growth mindset and continuously challenging ourselves to think differently can contribute to sustained success.

As we ponder the unique habits of athletes like JJ McCarthy, we uncover valuable insights that extend beyond the football field. The intentional act of brushing teeth with the left hand exemplifies a commitment to cognitive agility and neuroplasticity. Adopting a similar mindset – one that welcomes challenges, embraces change, and continually builds and strengthens cognitive pathways – can lead to a more innovative and successful approach to business growth. So, just as McCarthy challenges his brain for peak performance on the field, let’s channel that spirit into our smart prospecting endeavors for a winning strategy in the competitive business arena.

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