
I just finished reading Keith Ferrazzi’s book Never Eat Alone, and I have to say—it helped me realize a lot about how I approach prospecting and building relationships in business. For years, I thought prospecting was all about numbers: more calls, more emails, more contacts. But this book shifted my perspective.
Here’s what stood out to me:
1. Relationships Come First
Ferrazzi emphasizes that genuine connections are far more valuable than quick wins. That made me realize that smart prospecting isn’t about pitching—it’s about listening, caring, and showing up for people consistently.
2. Generosity Builds Trust
One of the biggest takeaways for me is the idea of giving without expecting anything in return. I’ve started asking myself, “How can I provide value to this person before I ever think about asking for something?” That’s a total game-changer in how I see follow-ups and outreach.
3. Consistency Wins
The book reminded me that networking is not a one-time activity—it’s a lifestyle. For me, that means setting aside intentional time each week to nurture my relationships, not just when I need something.
4. It’s About People, Not Transactions
At the end of the day, business grows when people feel seen, valued, and connected. Never Eat Alone helped me realize that smart prospecting isn’t just about leads—it’s about building a network of trust and support that lasts long beyond a single deal.
I walked away from this book with a refreshed outlook: If I focus on building authentic relationships, the business will follow. And honestly, that’s what smart prospecting is all about.

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